..is how I began my search on the beyond awesome inspiration who I now know is Freja Beha [Erichson]. I didn't even know her name or if I'd ever seen her previous work, but I couldn't shake the surge of inspiration and energy I got every time I passed one of her posters or billboards Downtown. Compelled to take notes, her naturally cool aesthetic whirled my mind with inspiration. The perfectly pronounced high cheekbones, the effortless edge that exudes bohemian bad girl, and her free flowing wavy locks..she alone made me want to shop at H&M. It is safe to say she is my current favorite model and definite Spring inspiration.